MUSEEA is an art and design studio specialising in exhibition design, installation art, interior architecture, art direction, and graphic design.

Founded in 2009, MUSEEA has developed numerous critically acclaimed projects in renowned art institutions, museums and commercial spaces worldwide.

MUSEEA is based in Stockholm and London, and was founded by Sofia Hedman and Serge Martynov.

Kasthall Flagship Store

Stockholm, Sweden, 2023

The Orthopedy of the Future

FORTH Hospital, Hässleholm, Sweden, 2022 – under construction

Rädd Eller Beredd

MSB, Stockholm, Sweden, 2022

Vägen hit

Östergötland Museum, Linköping, Sweden, 2022


Östergötland Museum, Linköping, Sweden, 2022

Everybody Dance!

Scenkonstmuseet, Stockholm, Sweden, 2020

The Arctic—While the Ice Is Melting
Nordiska Museet, Stockholm, Sweden, 2019-2023

A Queen Within—Adorned Archetypes
Fresno Art Museum, Fresno, USA, 2022
Museum of Pop Culture, Seattle, USA, 2019
New Orleans Museum of Art, New Orleans, USA, 2018
Art Basel Week, Miami, USA, 2016
World Chess Hall of Fame, St. Louis, USA, 2013-14
Christie’s, New York, USA, 2013

We Are the Remix
Röda Sten Konsthall, Göteborg, Sweden, 2017

Utopian Bodies—Fashion Looks Forward
Liljevalchs, Stockholm, Sweden, 2015-16 

White Perspectives of Stamp Stair
Somerset House, London, UK, 2014-15 

K-Fashion Odyssey
Korean Cultural Centre, London, UK, 2014

A New Space Around the Body
Korean Cultural Centre, London, UK, 2012

Shades Down in Tokyo Town
Calm & Punk Gallery, Tokyo, Japan, 2010

The Swedish Avant-Garde: Fashion, Freud & the Hidden Identity
The Mall Galleries, London, UK, 2009

Clients and collaborators include:
Alexander McQueen

Art Basel
Calm & Punk Gallery

 New York
Fresno Art Museum

Korean Cultural Centre UK


MoMA (Museum of Modern Art)


Museum of Pop Culture

National Museum of Qatar

New Orleans Museum of Art

Nordiska Museet

Östergötland Museum

Region Skåne
Röda Sten Konsthall


Somerset House

Stockholms Stad

The MET (Metropolitan Museum of Art)

World Chess Hall of Fame