MUSEEA is a multidisciplinary art and design studio specialising in immersive environments, installation art, exhibition design, interior architecture, art direction, and graphic design.

MUSEEA has developed numerous critically acclaimed projects in renowned art institutions and museums worldwide. Creating thought-provoking worlds that intrigue, inspire and draw people together is integral to the work of the studio. The unique combination of both conceptual and aesthetic design allows MUSEEA to shape powerful curatorial narratives that engage their audiences in sensorial and emotive experiences. MUSEEA’s projects are driven by a passion for stimulating collaborations, global inclusivity and sustainable artistic practices.

Recent work includes the exhibition The Arctic—While the Ice Is Melting, currently on show at the Nordiska Museet in Stockholm, as well as the international film and video exhibition We Are the Remix on view at Röda Sten Konsthall, Gothenburg. MUSEEA also curated and designed A Queen Within—Adorned Archetypes, which has been travelling in the US since 2013. A prior exhibition, Utopian Bodies— Fashion Looks Forward at Liljevachs, Stockholm, was awarded ‘Exhibition of the Year’ by The Association of Swedish Museums.

MUSEEA has been invited to lecture and appear on panel discussions at many prestigious institutions, including the Museum of Modern Art, New York, Parsons School of Design, New York, Washington University, St. Louis, Goldsmiths University, London, Università Luav di Venezia, Venice, Beckmans College of Design, Stockholm, and The Swedish School of Textiles, Borås, as well as serving as a juror for various competitions. In 2016, MUSEEA joined MoMA’s advisory board for their exhibition Items: Is Fashion Modern?.

MUSEEA was founded by Sofia Hedman and Serge Martynov.


The Arctic—While the Ice Is Melting
Nordiska Museet, Stockholm, Sweden, 2019-2023

A Queen Within—Adorned Archetypes
Museum of Pop Culture, Seattle, USA, 2019
New Orleans Museum of Art, New Orleans, USA, 2018
Art Basel Week, Miami, USA, 2016
World Chess Hall of Fame, St. Louis, USA, 2013-14
Christie’s, New York, USA, 2013

We Are the Remix
Röda Sten Konsthall, Göteborg, Sweden, 2017

Utopian Bodies—Fashion Looks Forward
Liljevalchs, Stockholm, Sweden, 2015-16 

White Perspectives of Stamp Stair
Somerset House, London, UK, 2014-15 

K-Fashion Odyssey
Korean Cultural Centre, London, UK, 2014

A New Space Around the Body
Korean Cultural Centre, London, UK, 2012

Shades Down in Tokyo Town
Calm & Punk Gallery, Tokyo, Japan, 2010

The Swedish Avant-Garde: Fashion, Freud & the Hidden Identity
The Mall Galleries, London, UK, 2009