A Queen Within—Adorned Archetypes
Museum of Pop Culture, Seattle, USA, 2019
New Orleans Museum of Art, New Orleans, USA, 2018
During Art Basel Miami, USA 2016
World Chess Hall of Fame, St. Louis, USA 2013-14

Christie’s New York, USA, 2013

In storytelling, archetypes exist as powerful figures that consolidate certain universal human traits. While fashion designers work in tactile media such as paper patterns and cloth rather than in the written word, they are nevertheless storytellers using symbols that carry valuable, non-verbal information. A Queen Within—Adorned Archetypes takes this insight as a fertile starting point from which to explore how contemporary fashion designers engage with seven female archetypes—each unique in her strengths, weaknesses and significance. These seven archetypes—Thespian, Mother Earth, Explorer, Magician, Enchantress, Sage, and Heroine—all stand as wellsprings of creative inspiration, as well as opportunities for contemplating the relationship between dress, society, and our shared history. 

A Queen Within highlights a broad range of designers—from the internationally famous to the emerging—resulting in a deep inquiry into the diverse nature of the feminine. Gowns, wigs, shoes, and photographs are presented in immersive environments rich in symbolism, inviting visitors to peer into the private worlds of the deeply powerful feminine figures. 

Size: 400-800m2
MUSEEA’s Role: Curation, Exhibition Design, Graphic Design, Soundscape    


Exhibited Objects
Objects from the following designers and artists have been exhibited: 69, Adidas, Alexander McQueen, Anne Deniau, Anrealage/Kunihiko Morinaga, Antoine Peters, Arvida Byström & Maja Malou Lyse, Ashish, Bea Szenfeld, Bourgeois Boheme, Carcel, Chan Luu, Chanel, Charlie le Mindu, Chromat, Cindy Hsin-Liu Kao & Jimmy Day, Comme des Garçons, Cooper & Gorfer, Cutecircuit, Daan Roosegaarde, Daphne Guinness, David Lachapelle, Diana Scherer, Fantich & Young, Gianfranco Ferré, Gucci, Gypsy Sport, Hassan Hajjaj, Henrik Vibskov, Herdentier, Hideki Seo, Hussein Chalayan, Iris van Herpen, Iris Schieferstein, Issey Miyake & Dai Fujiwara, Jalila Essaïdi, Jean Paul Gaultier, Joanne Petit-Frère, Jordan Askill, Josefin Arnell, June Canedo, Keta Gutmane, Kids of the Diaspora, Koji Arai, Living Colors, Louise Linderoth, Maison Martin Margiela, courtesy of Maison Margiela, Maja Gunn, Maiko Takeda, Maïmouna Guerresi, Michael Drummond, Minna Palmqvist, MuSkin, Namilia, Orange Fiber, Octavia Xiaozi Yang, Omar Victor Diop, Pam Hogg, Petit Pli, Prada, Raúl De Nieves, Rejina Pyo, Reformation, Rich Mnisi, Rottingdean Bazaar x i-D, Sandra Backlund, Selam Fessahaye, Serena Gili, Shaun Leane, Slow Factory, Studio Roosegaarde, Tabitha Osler, this is Sweden, Tommy Hilfiger, Viktor&Rolf, Vivienne Westwood, Waste2Wear and Writtenafterwards.

Curation & Exhibition Design: Sofia Hedman, Serge Martynov/MUSEEA
Introduction & Wall Texts: Johan Deurell, Hanne Eide, Lauren Downing Peters
Advisory Board: Faduma Aden, Kimberly Jenkins, Anna-Klara Mehlich/MUSEEA
Editors: Jessica Baran, Johan Deurell, Hanne Eide, Claire Grothe, Lauren Downing Peters
Graphic Design: Serge Martynov, Sofia Hedman /MUSEEA
Specially Commissioned Wigs: Charlie Le Mindu
Woodwork & Sculptures: Orlando Campbell
Magician Artwork: Karolina Kling
Text Contributors: Faduma Aden, Clare Backhouse, Mary Wells Barron, Vivienne Becker, Shaun Cole, AnneMarie Dahlberg, Johan Deurell, Jasleen Dhamija, Hanne Eide, Kate Fletcher, Claire Grothe, Jihye Hong, Mariel Jumpa Varela, Yan Liu, Ugochukwu-Smooth Nzewi, Lauren Downing Peters, Ligaya Salazar, Emir Selimi, Sarah Jane Stevens, Ruby Veridiano, Elizabeth Wilson
Production: Susan Barrett, Kelly Peck, Bridget Melloy, Todd Thomas, Jessica Baran, Claire Grothe, Kasper Woldvedt, Margaret Sherer/Barrett Barrera Projects
Photography: Roman Alokhin, Josh Brasted