Kasthall Flagship Store
Stockholm, Sweden, 2023
MUSEEA collaborated with Swedish luxury rug maker Kasthall to create a store interior that reflects the brand’s artisanal craftsmanship and attention to detail. The theme for this immersive shopping experience was bouclé, with its distinct, textured loops serving as the inspiration for both the material palette and the overall design language.
The space is defined by soft, curved forms and a muted, natural color palette that accentuates the tactile quality of the materials. All custom installations throughout the store were crafted using Kasthall’s own textiles, reinforcing the connection between the brand’s products and the space itself. The combination of rich earth tones and textured surfaces gives the interior a warm, inviting atmosphere, encouraging visitors to engage with the space both visually and physically.
The subtle interplay of light and shadow highlights the intricate details of the bouclé textures, making the space feel dynamic and alive.
MUSEEA collaborated with Swedish luxury rug maker Kasthall to create a store interior that reflects the brand’s artisanal craftsmanship and attention to detail. The theme for this immersive shopping experience was bouclé, with its distinct, textured loops serving as the inspiration for both the material palette and the overall design language.
The space is defined by soft, curved forms and a muted, natural color palette that accentuates the tactile quality of the materials. All custom installations throughout the store were crafted using Kasthall’s own textiles, reinforcing the connection between the brand’s products and the space itself. The combination of rich earth tones and textured surfaces gives the interior a warm, inviting atmosphere, encouraging visitors to engage with the space both visually and physically.
The subtle interplay of light and shadow highlights the intricate details of the bouclé textures, making the space feel dynamic and alive.
Size: 200m2
Role: Store design
Role: Store design
Photos: Emil Fagander